Project Overview
As a global consumer electronics brand delivering innovative products and connected customer experiences worldwide, the company needed an AI-powered solution. Our team created an AI-powered marketing analytics platform that centralizes performance data, identifies trends, and delivers actionable insights. The platform simplifies analysis, reporting, and decision-making across diverse and evolving marketing activities.
IndustryElectronics
Project TypeAI Marketing Analytics Tool
Duration4 Months
ToolsReact Native, Firebase, Python
The Challenge Extended Beyond Analytics To Making Every Marketing Insight Actionable
Growing marketing data made it harder for teams to identify meaningful insights quickly and confidently today. Valuable campaign signals were buried beneath layers of scattered data, making timely decisions increasingly difficult.
Marketing teams needed a centralized solution to interpret campaign data, understand audience engagement, monitor performance, and identify emerging trends without relying heavily on manual analysis across multiple marketing activities, reporting channels, and disconnected data sources for improved campaign visibility.
Strategic Client Objectives
1
Analysis
Identify meaningful marketing patterns.
2
Insights
Deliver actionable campaign insights.
3
Visibility
Monitor performance across channels.
4
Integration
Connect fragmented marketing data.
Solution We Engineered
We built an AI-powered analytics platform that converts complex marketing data into actionable business insights. The solution centralizes campaign information and uses AI to highlight patterns. Interactive dashboards make performance data easier to understand, compare, interpret, and apply. Automated analytics further helped teams uncover opportunities and respond to campaign trends with greater clarity.
The Results
The AI marketing analytics platform unified campaign intelligence, helping teams uncover meaningful patterns, monitor performance, and make informed decisions using centralized, actionable insights across marketing activities. Automated insights helped teams spot trends faster and optimize campaigns confidently.
68K+Campaign Insights
41%Faster Analysis
3.2XBetter Visibility
46%Improved Decision-Making
Advanced analytics turned scattered marketing signals into clear opportunities for smarter campaign optimization and planning.
Client Experiences. Their Words. Our Work.
Discover how our tailored software engineering and AI-powered solutions have helped brands achieve digital growth and seamless transformation.
Caleb
President, Lotly.
75way is a skilled team of implementers, and supported optimization and development of our application to anchor the team. Recommended!, 75way - a very strong developer and communicator - always kept us on top of his status, and excellent execution for our project.
75way is a skilled team of implementers, and supported optimization and development of our application to anchor the team. Recommended!, 75way - a very strong developer and communicator - always kept us on top of his status, and excellent execution for our project.
Michael Bernstain
HOD, Standford University
The development work performed by 75way Technologies pvt. ltd. always satisfies project requirements and fundamental deliverables. Despite occasional communication issues, their team is extremely skilled and reliable and executes far more quickly than US-based companies that deliver similar quality.
The development work performed by 75way Technologies pvt. ltd. always satisfies project requirements and fundamental deliverables. Despite occasional communication issues, their team is extremely skilled and reliable and executes far more quickly than US-based companies that deliver similar quality.
Kevin Mohl
Founder, eData Enterprise
Great work done at a good pace. Most of all, I really appreciate the good communication throughout the process. Hope to work together again soon. Frontend developer (Svelte)
Great work done at a good pace. Most of all, I really appreciate the good communication throughout the process. Hope to work together again soon. Frontend developer (Svelte)
Pedro Silva
CTO, 1D.Works
Matt
CEO, Shadow Breeze
75way’s team was proactive can would anticipate problems and potential roadblocks, and come up with solutions before they became a major issue. If you are looking for a team with this trait, then I highly recommend 75way. They consistently demonstrated a proactive approach to their work, always looking for ways to improve the user experience and the performance of our #1 ecomm. website. In addition, they were an incredibly speedy developer’s. They has a talent for completing tasks quickly, without sacrificing quality. This means that you can get more done in less time, which is essential in a fast-paced business like ours. They helped us advance our website through their knowledge of multi frameworks and complete several projects.
75way’s team was proactive can would anticipate problems and potential roadblocks, and come up with solutions before they became a major issue. If you are looking for a team with this trait, then I highly recommend 75way. They consistently demonstrated a proactive approach to their work, always looking for ways to improve the user experience and the performance of our #1 ecomm. website. In addition, they were an incredibly speedy developer’s. They has a talent for completing tasks quickly, without sacrificing quality. This means that you can get more done in less time, which is essential in a fast-paced business like ours. They helped us advance our website through their knowledge of multi frameworks and complete several projects.
Ignacio
Senior Product Manager, Petcircle
Working with 75way was a positive experience from the beginning. We needed to upgrade the code from legacy version of Ruby to current, and make some upgrades to our internal software solution. They were thorough in their review of our requirements, and communication was very good.
Working with 75way was a positive experience from the beginning. We needed to upgrade the code from legacy version of Ruby to current, and make some upgrades to our internal software solution. They were thorough in their review of our requirements, and communication was very good.
Michael Coderre
CEO, Zebraonline
Marshal
CEO, Sysdep
75Way completed the job expanding our Angular front-end code within the initially-estimated time. They were thorough in their implementation of our specifications, and flexible enough to understand incomplete specifications which were defined across multiple sources. They were timely in their communication updates about their progress, and they were receptive to my feedback about their code. The one area that could have been better was their ‘block level’ code design, which was adequate for the work scoped but which will lead to maintainability issues in the future. However, this falls within expectations for a programmer of this experience level. We would consider working with 75Way again in the future!
75Way completed the job expanding our Angular front-end code within the initially-estimated time. They were thorough in their implementation of our specifications, and flexible enough to understand incomplete specifications which were defined across multiple sources. They were timely in their communication updates about their progress, and they were receptive to my feedback about their code. The one area that could have been better was their ‘block level’ code design, which was adequate for the work scoped but which will lead to maintainability issues in the future. However, this falls within expectations for a programmer of this experience level. We would consider working with 75Way again in the future!
Nathan Yawn
CTO, MorningStar
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