Project Overview
It’s a well-known beauty and cosmetics brand with a strong presence across the beauty industry. 75way supported the team with a dedicated AI-powered marketing tool designed around its business requirements. The solution focused on simplifying marketing activities and creating a smoother digital workflow for managing initiatives.
IndustryBeauty & Cosmetics
Project TypeAI Marketing Analytics Tool
Duration2 Months
ToolsReact Native, Firebase
Before The Solution Came The Challenge: A Digital Marketing Journey That Needed Reinvention
Managing marketing initiatives at scale can involve multiple activities and touchpoints that need to work together. Turning this growing stream of marketing data into timely, actionable insights was becoming equally important.
They required a solution that could support their marketing requirements without adding unnecessary complexity to existing processes. A more structured AI-driven approach was needed to bring marketing activities together, simplify execution, and create a smoother experience for the teams working with the platform.
Strategic Client Objectives
1
Engagement
Boost audience interactions
2
Automation
Simplify marketing tasks
3
Insights
Track campaign performance
4
Personalization
Improve audience targeting
Solution We Engineered
An AI-based marketing platform was designed around their marketing requirements, bringing the necessary digital capabilities. The platform provided a structured approach to managing marketing initiatives. Its design and functionality were aligned with the brand’s requirements, helping create a smoother workflow. We integrated campaign management, audience insights, content support, and performance tracking to strengthen their marketing initiatives.
The Results
The marketing solution streamlined its digital marketing activities, improved engagement, and created a more organized experience for managing campaigns and customer interactions. With better access to relevant insights, teams could identify opportunities faster and make more informed decisions across ongoing marketing initiatives.
75KUser Interactions
3XMarketing Reach
40%Faster Campaigns
2XLead Generation
When Marketing Gets Smarter, Every Campaign Starts Telling Better Stories
Client Experiences. Their Words. Our Work.
Discover how our tailored software engineering and AI-powered solutions have helped brands achieve digital growth and seamless transformation.
Caleb
President, Lotly.
75way is a skilled team of implementers, and supported optimization and development of our application to anchor the team. Recommended!, 75way - a very strong developer and communicator - always kept us on top of his status, and excellent execution for our project.
75way is a skilled team of implementers, and supported optimization and development of our application to anchor the team. Recommended!, 75way - a very strong developer and communicator - always kept us on top of his status, and excellent execution for our project.
Michael Bernstain
HOD, Standford University
The development work performed by 75way Technologies pvt. ltd. always satisfies project requirements and fundamental deliverables. Despite occasional communication issues, their team is extremely skilled and reliable and executes far more quickly than US-based companies that deliver similar quality.
The development work performed by 75way Technologies pvt. ltd. always satisfies project requirements and fundamental deliverables. Despite occasional communication issues, their team is extremely skilled and reliable and executes far more quickly than US-based companies that deliver similar quality.
Kevin Mohl
Founder, eData Enterprise
Great work done at a good pace. Most of all, I really appreciate the good communication throughout the process. Hope to work together again soon. Frontend developer (Svelte)
Great work done at a good pace. Most of all, I really appreciate the good communication throughout the process. Hope to work together again soon. Frontend developer (Svelte)
Pedro Silva
CTO, 1D.Works
Matt
CEO, Shadow Breeze
75way’s team was proactive can would anticipate problems and potential roadblocks, and come up with solutions before they became a major issue. If you are looking for a team with this trait, then I highly recommend 75way. They consistently demonstrated a proactive approach to their work, always looking for ways to improve the user experience and the performance of our #1 ecomm. website. In addition, they were an incredibly speedy developer’s. They has a talent for completing tasks quickly, without sacrificing quality. This means that you can get more done in less time, which is essential in a fast-paced business like ours. They helped us advance our website through their knowledge of multi frameworks and complete several projects.
75way’s team was proactive can would anticipate problems and potential roadblocks, and come up with solutions before they became a major issue. If you are looking for a team with this trait, then I highly recommend 75way. They consistently demonstrated a proactive approach to their work, always looking for ways to improve the user experience and the performance of our #1 ecomm. website. In addition, they were an incredibly speedy developer’s. They has a talent for completing tasks quickly, without sacrificing quality. This means that you can get more done in less time, which is essential in a fast-paced business like ours. They helped us advance our website through their knowledge of multi frameworks and complete several projects.
Ignacio
Senior Product Manager, Petcircle
Working with 75way was a positive experience from the beginning. We needed to upgrade the code from legacy version of Ruby to current, and make some upgrades to our internal software solution. They were thorough in their review of our requirements, and communication was very good.
Working with 75way was a positive experience from the beginning. We needed to upgrade the code from legacy version of Ruby to current, and make some upgrades to our internal software solution. They were thorough in their review of our requirements, and communication was very good.
Michael Coderre
CEO, Zebraonline
Marshal
CEO, Sysdep
75Way completed the job expanding our Angular front-end code within the initially-estimated time. They were thorough in their implementation of our specifications, and flexible enough to understand incomplete specifications which were defined across multiple sources. They were timely in their communication updates about their progress, and they were receptive to my feedback about their code. The one area that could have been better was their ‘block level’ code design, which was adequate for the work scoped but which will lead to maintainability issues in the future. However, this falls within expectations for a programmer of this experience level. We would consider working with 75Way again in the future!
75Way completed the job expanding our Angular front-end code within the initially-estimated time. They were thorough in their implementation of our specifications, and flexible enough to understand incomplete specifications which were defined across multiple sources. They were timely in their communication updates about their progress, and they were receptive to my feedback about their code. The one area that could have been better was their ‘block level’ code design, which was adequate for the work scoped but which will lead to maintainability issues in the future. However, this falls within expectations for a programmer of this experience level. We would consider working with 75Way again in the future!
Nathan Yawn
CTO, MorningStar
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