Project Summary
We created an OTT advertising platform that helps venue owners manage screen content while unlocking new revenue opportunities. Our team developed a platform that allows the admin to control videos, ads, and insights from a single dashboard. The platform connects effortlessly with the venue holder’s mobile app, enabling quick content activation and real-time updates on their screens. This solution delivers a smooth, modern experience that enhances engagement.
Project Details
Role :
Software Engineer
Project Type :
OTT Advertising Platform
Duration :
4 Months
Tools :
Laravel, React JS
Challenge Assessment
When screens stayed silent, venues lost unseen revenue every day.
Before this app, a smarter way was required to manage content across multiple venue screens while ensuring consistent ad delivery and reliable revenue tracking. The challenge was to create a unified system that simplified operations and provided real-time visibility for both admins and venue holders.
Strategic Client Objectives
The client aimed to transform venue screens into revenue-generating assets while simplifying content management. They wanted a seamless platform that enabled real-time ad scheduling and performance tracking for both admins and venue holders.
Revenue Growth
Maximize venue earnings by ensuring ads play efficiently, engaging audiences, and generating income.
Content Control
Simplify management with a unified dashboard and mobile app for content scheduling and updates.
User Engagement
Enhance viewer experience with curated videos, relevant ads, and smooth, visually appealing display across screens.
Solution We Engineered
We developed an intuitive OTT platform that allowed admins to schedule, manage, and monitor ads and video content across multiple venue screens. The venue mobile app provides content activation, real-time updates, and performance insights to drive higher engagement and revenue at every location.
Features We Integrated
This platform combines a robust admin dashboard and a venue mobile app, offering powerful tools for ad management and content control.
Intuitive Admin Dashboard
Content Library
Centralized repository storing videos and ads, organized for quick access and easy management.
Performance Analytics
Detailed insights on ad views, engagement, and revenue trends for informed decision-making.
User Management
Admin control over multiple venue accounts, roles, and permissions with full operational oversight.
Scheduling System
Predefined timelines for content and ad display across all connected venue screens.
Mobile App
Screen Monitoring
Real-time view of active displays, showing content status and current ad playback information.
Content Activation
Immediate content deployment to screens, ensuring updates occur without delay or manual intervention.
Revenue Tracking
Overview of earned income per screen, ad performance, and total venue revenue metrics.
Notifications Alerts
Automatic alerts for content issues, updates, or ad playback problems for prompt resolution.
Result
This solution transformed venue screen management and delivered higher engagement and smoother operations. Revenue growth and content efficiency exceeded client expectations.
Working with 75way to develop an OTT platform has been an incredible experience for our team. We’ve streamlined content management across our venues, and our revenue has increased. Their dedication, responsiveness, and expertise truly set them apart. We couldn’t be happier with the results.
Jennifer Collins
Businessman
2025-10-08
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UNITED STATES
Blackthorn Drive, San Jacinto,
California - 92582, USA