AI-Powered Marketing Campaign Platform

Project Summary

It is an innovative web-based platform built to simplify marketing campaigns with the power of AI. The project focused on helping brands plan, create, and run multi-channel Ad campaigns while collaborating with the right influencers from one centralized dashboard. Using AI-driven logic, our web app matches campaigns with influencers based on budget, niche, location, and industry needs, while delivering real-time insights that help businesses optimize performance and maximize marketing ROI effectively faster.

Ideation

Wireframing

Development

AI Integration

Project Details

Role :
Software Engineer

Project Type :
AI-Based Marketing Web App

Duration :
5 Months

Tools :
React JS, AI Analytics Engine

Challenge Assessment

Managing campaigns felt chaotic, costly, fragmented, slow, and difficult to scale.

Brands struggled with disconnected campaign tools, manual influencer discovery, unclear ROI tracking, inefficient budget allocation, and a lack of real-time insights. It was challenging to launch, manage, and optimize campaigns aligned with specific business goals and audience segments.

Strategic Client Objectives

Our client wanted to build a platform that unified campaign planning, influencer discovery, collaboration, and performance tracking into one AI-powered platform. A platform that delivered actionable insights, budget control, and ROI for brands globally.

Unified Campaigns

Create a single dashboard enabling brands to plan, launch, and manage influencer campaigns with clarity.

AI Matching

Use AI to match influencers based on budget, niche, location, industry, and campaign goals effectively and faster.

ROI Visibility

Deliver real-time analytics to track performance, optimize spend, and clearly measure ROI across campaigns.

Solution We Engineered

We developed an AI-powered web application that centralizes campaign creation, influencer collaboration, and multi-channel execution within a single intuitive dashboard for brands. Its intelligent engine recommends influencers by budget, niche, location, and industry while providing real-time insights to optimize performance and returns across campaigns.

Features We Integrated

We created a web platform with an AI-driven feature set to enable influencer campaigns, centralized execution, precise targeting, and real-time performance visibility.

App

AI Influencer Matching

Suggest influencer recommendations based on budget, niche, industry, and campaign goals.

Campaign Builder

Centralized campaign framework supports timelines, deliverables, approvals, and collaboration.

Influencer Discovery

Curated creator database filtered by industry relevance, audience fit, and budget alignment.

Collaboration Hub

Our app enhances brand-influencer communication and content sharing across multiple campaigns.

App

Performance Analytics

Real-time dashboards deliver insights on spends, reach, and outcomes across channels.

Budget Control

Allow transparent budget allocation for optimized spend distribution, reduced wastage, and ROI.

Multi-Channel Tracking

Enable tracking across influencer, content, and campaign channels within a single interface.

AI Data Analytics

Predictive intelligence highlights optimization opportunities and strategic recommendations for growth.

"We are extremely impressed with how 75Way developed our marketing campaign platform with AI. Their team truly understood our needs and delivered a solution that simplifies campaign management, improves collaboration, and gives clear performance insights. Working with 75Way has been a fantastic experience."

Elic Reynolds

Businessman

2025-07-02

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UNITED STATES

Blackthorn Drive, San Jacinto,
California - 92582, USA

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